Cookie Policy
This Cookie Policy explains what cookies are, which cookies the targetinmind.com website uses, and how you can manage them. It should be read alongside my Privacy Policy.
1. What are cookies
Cookies are small text files that a website places on your device (computer, tablet, phone) when you visit. They allow the website to recognise your device and remember information about your visit, for example your preferences, what you've looked at, or whether you've consented to certain features.
This site also uses similar technologies such as web beacons and local storage, which are covered by this policy alongside traditional cookies.
2. The categories of cookies on this site
Under UK law (UK GDPR and the Privacy and Electronic Communications Regulations), cookies fall into four categories. Only strictly necessary cookies can be set without your consent. All others require you to opt in.
Strictly necessary
Required for the website to function. Cannot be switched off.
Functional
Remember your preferences (e.g. whether you've dismissed the cookie banner).
Analytics
Help me understand how visitors use the site so I can improve it.
Marketing / embedded content
Set by third-party embeds (such as YouTube and Calendly). These services use cookies to provide their functionality and to track use of their platforms.
3. The specific cookies used on this site
The list below reflects the cookies currently in use. It is reviewed and updated periodically.
Strictly necessary
| Cookie | Source | Purpose | Duration |
|---|---|---|---|
nf_jwt, __nf_* | Netlify | Session management, security | Session |
tim_cookie_consent | Target in Mind | Records your cookie consent choice so you don't see the banner every visit | 12 months |
Functional
| Cookie | Source | Purpose | Duration |
|---|---|---|---|
tim_intro_seen | Target in Mind | Records that you've seen the homepage intro animation, so it doesn't play every visit | Session |
Analytics (only set if you consent)
| Cookie | Source | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics 4 | Distinguishes unique visitors | 13 months |
_ga_<ID> | Google Analytics 4 | Stores session state for analytics | 13 months |
_clck, _clsk | Microsoft Clarity | Heatmaps and anonymised session recordings, to see how pages are used and where visitors drop off | Up to 12 months |
Marketing / embedded content (only set if you consent or interact with the embed)
| Cookie | Source | Purpose | Duration |
|---|---|---|---|
Calendly cookies (_calendly_session, etc.) | Calendly | Powers the embedded discovery-call booking form on the contact page | Session to 12 months |
YouTube cookies (VISITOR_INFO1_LIVE, YSC, PREF, etc.) | YouTube / Google | Powers the embedded video on the homepage. The site uses the privacy-enhanced youtube-nocookie.com embed where possible | Session to 24 months |
For full detail on Calendly's and YouTube's own data practices, see their respective privacy policies:
- Calendly: calendly.com/privacy
- YouTube / Google: policies.google.com/privacy
4. How I obtain your consent
When you first visit targetinmind.com, a cookie banner appears. You can:
- Accept all — all categories of cookies will be set
- Reject all — only strictly necessary cookies will be set; analytics and marketing cookies are blocked
- Manage preferences — accept or reject each category individually
Your choice is recorded in the tim_cookie_consent cookie and remembered for 12 months. After that, the banner will reappear and ask you again.
If you've previously consented and want to change your mind, click the Cookie Settings link in the footer of any page. This reopens the consent banner and lets you adjust your choices.
5. Google Analytics — Consent Mode v2
This site uses Google Analytics 4 with Consent Mode v2. This means:
- If you reject analytics cookies, Google Analytics still receives anonymous "pings" that allow me to see aggregate visitor counts, but no cookies are placed on your device and no individual visitor can be identified
- If you accept analytics cookies, Google Analytics functions normally and can recognise returning visitors
In either case, IP addresses are anonymised before they reach Google.
6. Disabling cookies in your browser
You can also block or delete cookies through your browser's settings, independently of this site's consent banner. Most browsers let you block all cookies, block third-party cookies, delete existing cookies, or set the browser to ask before accepting each cookie. Note that blocking strictly necessary cookies may prevent parts of the website from working correctly.
Guides for the major browsers:
- Chrome: support.google.com/chrome/answer/95647
- Safari: support.apple.com/en-gb/guide/safari
- Firefox: support.mozilla.org
- Edge: support.microsoft.com
7. Changes to this Cookie Policy
I may update this policy when I add or remove tools that set cookies on the site, or when the law changes. The "Last updated" date at the top reflects the most recent change.
8. Contact
Questions about cookies on this site:
Alex Wilkinson, Target in Mind
Alex@targetinmind.com